Vít Mareš

We are currently creating the first part of a more complex, ongoing project – a communication strategy and design of the Jihlava 2032 Strategic Plan for the Statutory City of Jihlava. So far, we have produced an interactive presentation, information posters, event advertisement and participation information sheets. I appreciate the opportunity of working on design solutions that represent a wider benefit for society and our living environment. Illustration: Karla Gondeková, Strategy concept and texts: Zdenek Ondrák and Anika Chalupská.

A complex project starting with strategy planning, followed by research, the design process, design thinking workshops and teamwork, leading into communication strategy, tourism and visual identity. Our task was to develop the identity of the Brána Jihlavy project, a participatory organisation for cultural and tourism development. With our colleagues from Brána Jihlavy, we also launched the tourism campaign #DoJihlavy. Our work involved the creation of research documents, visual guidelines, a social media strategy, user experience and webdesign.

A digital archive, webdesign, a social media strategy and a visual identity created for Liběna Rochová, an outstanding fashion designer, artist, teacher and, above all, person, whose career represents a lifetime of experience.

Web developer: Martin Dedek, Marketing Consultant: Veronika Myšková, Instagram, social media and scanning: Hana Valtová, Proofreading: Brian Reagan

A prototype of the portfolio website for the architect studio By Architects. Unfortunately, this project was unrealised, but you can observe the webdesign and information architecture we created together with web developer Martin Rejsa.

We designed original books, which present environmental challenges from an artistic perspective. This time I collaborated with Viktor Kopasz on a photo book documenting the drying-up of the river Latorica. Text: Pavel Vančát, Photos: Viktor. Printed and bound at VOŠ Hellichova in Prague.

We supported the non-profit iniciative Umění Pomáhá by designing it's visual communication strategy. The aim of the initiative was to gather people from the Czech art scene, who actively helped out during the Covid-19 pandemic. We produced brochures, Instagram posts, manuals and the information website www.umenipomaha.org. Collaboration with Jiří Macků.

Adaptation, disobedience and transmateriality - these were the keywords for the exhibition curated by Edith Jeřábková and Alecandra Vajd. I was invited to create various visuals reflecting a discussion about the impersonal future of the design process, given the increasing involvement of high tech development in the face of ecological challenges. A visual identity of the exhibition and design of the Šum Journal #12 were produced. We recycled my colleagues' posters and created custom typefaces designed to save print ink and made suitable for cutting machines. Type support: Jakub Hojgr, Photography: Lenka Glisníková.

A collection of four booklets designed as a series of exhibition catalogues. The original book was created together with the artist Šimon Brejcha. The project dealt with the topic of gardening and simple activities connected to this hobby. Crushing, cracking, pressing and layering – these are some of the methods that Brejcha experimented with. We approached the book like the leaves of a salad or layers of mud. Typeface: Creatura by Jakub Hojgr.

This music video created for the musicians Spomenik and Aid Kid is an original project by videographer Tomáš Šťastný. We studied the "visual" aspects of epilepsy displayed in the motion graphics, subtitles and the poster.

For two years, we collaborated with Galerie Nika, a small gallery of Umprum Academy in Prague. In cooperation with the gallery's curators, we dedicated each year to testing a different graphic medium. As Nika is a student gallery, we decided to study two different technologies. In 2018, we experimented with the "old media" of serigraphy and designed a custom alphabet, inspired by the interior design of the Prague metro. In 2019, we focused on "new media" such as 3D rendering of advertising spots. Each project's abstract was displayed in the gallery. Collaboration: Jiří Macků, Photography: Lenka Glisníková.

The creation of a visual identity for two series of guest lectures held by Photo FAMU. The first visuals tested the limits of technically produced text in graphics. A series of posters was created by a sketching robot, each piece an original. The second series experimented with the idea of "blending the borders of photography and graphic design". A series of video posts displayed the glitches and blures of grid typographies. Technical support: Martin Dedek. Created at the Studio of New Media at FAMU, Prague. The Guest Lectures were initiated by Hynek Alt. Custom typography and lettering were used.