Vít Mareš

A complex project starting with strategy planning, followed by research, the design process, design thinking workshops and teamwork, leading into communication strategy, tourism and visual identity. Our task was to develop the identity of the Brána Jihlavy project, a participatory organisation for cultural and tourism development. With our colleagues from Brána Jihlavy, we also launched the tourism campaign #DoJihlavy. Our work involved the creation of research documents, visual guidelines, a social media strategy, user experience and webdesign.